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9 Product Naming Tips Marketing Articles | February 1, 2006
A brief overview that will help guide you through the subtleties of product naming. You?ll learn the importance of choosing a name that?s unique and benefit oriented, without being confusing or offensive?with some amusing examples of naming gaffes. You?ll also learn why fads, abbreviations and tongue twisters should be avoided. And why the name you ultimately choose must protect your company?s image.

Product naming is a key aspect of branding. The name you ultimately choose will reflect who you are, your company?s personality and vision. But more importantly, it must unforgettably embody the promise of your product?s main benefit to your potential customers. It can dovetail generically with your competition, but ideally, it should stand out from the crowd. Where to begin? Here are some basic guidelines.

If the field?s too crowded, be unique

MSN Search Black Darius Slay Jr Jersey , Netscape Search, AOL Search, they all stayed in the same category, so you could play it safe and go with Stupendous Search or Super-Duper Search. This works for a time, but as soon as the field gets too crowded, you?ll be lost in the mush of sameness with ever diminishing name recognition. If you?re in it for the long haul, better to break away from the crowd with a name like Google, Yahoo, or even Dogpile (though I?m not a fan of going into the scat category just to be unique). Even Kinkos?the founder's nickname (he had kinky red hair in school)?is different enough to be memorable.

Avoid tongue twisters

There?s a little part in all of us that hates to be embarrassed. When we ask for a product or talk about it with friends Black Matthew Stafford Jersey , we want to sound literate and not fumble over pronunciations. So be kind to your potential customers and avoid tongue twisters, or any name that?s unusually long or foreign sounding. If you can?t find a single-word name, don?t go over two or three syllables.

Alliteration can help with longer names

Okay, so the president of the company likes all the longer names on your list. You can make them more memorable andor easier to pronounce by using alliteration. Consider Circuit City (originally, the incredibly bland, monosyllabic, Wards). Or Downtown Disney, Or the most famous brand in the world, Coca Cola. All four syllables Black Ziggy Ansah Jersey , yet they roll off the tongue with surprising ease.

Avoid abbreviations

Abbreviations lack personality and communicate very little in terms of benefit or brand character. Sure, IBM, MCI and ABC have big recognition and identity, but they also spent years and millions in virtually all media to promote their image?using images of people and situations that were warm and fuzzy. Even billionaire Bill Gates chose Microsoft . [url=http://www.wholesaleshoesforsale.com/]Wholesale Nike Shoes China[/u

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