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As a child Black Parris Campbell Jersey , you probably heard, "to thine own self be true." But what does that really mean? When the newspapers are full of cheating and lying business owners, politicians, and academics, does it really make sense to maintain your integrity?

To me Black Ben Banogu Jersey , the answer is a clear, unwaffling YES! Without your integrity, you really don't have a business or a career--just a waiting game until you world comes crashing down around you.

But fear of being caught isn't the reason to live your life with integrity. The real reasons are that it helps you get to where you really want to be, and lets you feel really good about yourself.

Sometimes, integrity involves taking risks. Here's an example from my own career:

A graphic artist and I were at a pitch meeting to produce some materials for our local Board of Realtors. The organization had registered a very obscure domain name that only had meaning for them.

The "safe" thing to do would have been to nod our heads and continue the conversation. But when we heard the domain name Black Rock Ya-Sin Jersey , the graphic artist and I exchanged looks, and we started telling the organization why the domain they'd picked would be a marketing disaster. I told the executive director to imagine giving out that name on the radio, and to look at a name that would reinforce the group's identity and message.

We went out on a limb; this was a free consultation during a meeting to pitch for business, and if someone was really attached to the name, we might never have gotten the job. But we all brainstormed a bunch of better domain names--and then a few months later I got a call from the president of the largest real estate firm in the service area. He had been impressed at that meeting and came to me to rewrite the firm's entire collection of a dozen or so brochures--a very juicy assignment. By advising the client that its course was strewn with obstacles Henry Anderson Jersey , I had put myself in the position to receive a much, much larger assignment, one for which I was not competing against any other copywriters.

Over and over again in my life, I've achieved or drawn closer to my goals by turning down work I didn't feel good about, refusing to compromise with my core principles T.J. Green Jersey , treating others with respect, and expecting high standards of others. I've even had to educate a few clients about plagiarism as I refused their assignments.

Arthur Andersen, the founder of the accounting firm that was driven out of business by integrity failure, lost a major account after refusing the company's request to engage in exactly the sort of unethical accounting that later brought down his company--early in his career, when he wasn't sure he could meet his next payroll. He told the client that there was "not enough money in the city of Chicago" to change his mind. Too bad his successors didn't understand this!

Copywriter Marlon Mack Jersey , marketing consultant, and speaker Shel Horowitz is the author of six books and publisher of five websites, five webzines and three ezines. His two most recent, Principled Profit: Marketing That Puts People First ( ) and Grassroots Marketing: Getting Noticed in a Noisy World ( ) have both won awards. He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge:
SMS Text Messaging for Easy Tarell Basham Jersey , Targeted and Responsive Online Marketing Marketing Articles | May 8, 2002
It is no secret that ... is not trusted that much by ... Sure, it works, but what is the response rate? Banner ads are lucky to score a 1% ... rate ... And even then, th


It is no secret that advertising is not trusted that much by consumers. Sure Quincy Wilson Jersey , it works, but what is the response rate? Banner ads are lucky to score a 1% click-through rate nowadays. And even then, the person who clicks through walks in cautious. They do not trusting that the advertiser speaks in the best interest of consumers. Ads have poor click-through ration and low sales conversion ratio of about 3-7%. So what is the solution?

Easy. Have the consumer market to the consumer. When your friend tells you ?hey, you should buy this product, its great!? you are highly likely to believe him and likely to consider buying it. When an advertiser tells you the same Malik Hooker Jersey , you may not even hear the message ? you have learnt to block out ads unconsciously. You probably equate them to noise.

While click-through ratios of ads are about 1% or so, friend-to-friend recommendations can have a click through as high as 64%, according to a survey I once saw some time back. And what about sales conversion ratios? Well, direct marketers have known for years that an endorsed ad can convert as much as 30% or more.

There are many ways to get people to tell their friends about your products and services. Many web sites now have recommend-to-a-friend links. These use email to get a person to send the recommendation to a friend. That is good, but not enough. Have one of those; but also have something else. We now need a method that is novel so that the person can feel a thrill when they send a recommendation to a friend. We also need a method that is more instantaneous than email Tyquan Lewis Jersey , and one more personal than email. What is that method?

It is SMS text messages. SMS text messages are those short 160 character text messages that you can send from your mobile phone to another mobile phone. It is like email through mobile phones. You can send any text to any phone. Before we look at how to send SMS text recommendations from your web site to people?s friend?s phones, let us briefly look at how popular SMS is. Here we go: There are over 750 million mobile phone users worldwide. Contrast that with about 500 million email users only. Out of the 750 million, about 550 million can send and receive SMS text messages on their phones. That is bigger than the email mar. Jordan 11 For Sale Nike Air Max Sale Wholesale Jerseys China Cheap Jerseys From China Cheap Jerseys Cheap Jerseys From China Cheap NFL Jerseys China Cheap NFL Jerseys China Wholesale Jerseys Wholesale Jerseys