It’s a new world for your brand and your business, a digital one-screen world. The good news is, you can still apply marketing fundamentals to connect with your customers.
Have you seen that YouTube video with the cat using the iPad? It's hilarious to watch.
And it tells a revealing story about how the world is changing for your business.
Right now, there are more people in the world with mobile subscriptions than there are people who have access to electricity. Isn't that incredible?
The thing is Wayne Gretzky Womens Jersey , we are all hyperconnected these days. Even the most techno-phobic have smartphones.
At work and at home, chances are that you are using integrated devices that let you do multiple things from just one small digital tool. It's becoming a one-screen world.
I'm no techno-genius. As my team knows, you've got to explain things to me simply. Still, my iPad has become my main tool at home for almost every digital connection.
Even if your business is more bricks-and-mortar than digital Connor McDavid Womens Jersey , this still affects you.
Why? Because this new world isn't really about technology. It's about connection.
The statement, we are all connected, doesn't just have a spiritual meaning. It's really coming true in the digital world.
The good news is, you can continue to look at this huge shift from the point of view of marketing fundamentals. If you do Leon Draisaitl Womens Jersey , you're in good shape.
So what does this untethered hyper-connectivity mean for your brand and your business?
1. Know who your people are. The people you sell to may not shift over time, but the world does, and the people in them change their practices. This revolutionary new world of the integrated one-screen means you have more opportunities to have conversations and interactions online.
2. Go where your people are. It does no good to market to people where they are not hanging out. People are spending more and more time on devices, so help them find you by being there too. A great starting point is to make sure that your website is mobile-friendly. The same for your newsletter and whatever else you use to connect with your audience on a regular basis.
3. Tell a great story. Great marketing is about great stories. If you create a story that engages people at the deepest emotional level Ryan Nugent-Hopkins Jersey , you could go viral with your message. There's an opportunity for far more reach than we've ever had.
4. It's all about connection. Connect with your community by finding ways to interact with them. Passive approaches like ads and coupons aren't as powerful anymore. Active approaches like online dialog are.
In this one-screen world, in-person connection is not your only avenue for letting people know the value you offer (my definition of marketing). The digital world not only expands the number of people you can reach directly. It also expands your reach to the people who know those people.
Even if you read this and get scared or overwhelmed, it's OK. You don't have to make shifts all at once. Just be aware of what is changing, and start thinking about what that could mean for your business.
It's never been a better time for you to get the word out about what you offer. Help people find you by connecting with them where they are in a meaningful way.
We really are all connected.
?
Ursula Jorch Oscar Klefbom Jersey , MSc, MEd, mentors entrepreneurs starting their businesses and seasoned entrepreneurs in transition to create the business of their dreams. Her coaching programs provide knowledge, support Kailer Yamamoto Jersey , clarity, inspiration, and a community of like-minded entrepreneurs to empower you to reach your goals. Start with a free guide and other valuable info at www.WorkAlchemy. This article was originally published at?http:www.workalchemywe-really-are-all-connected and has been syndicated with permission.
?
Numerous people the world over keep on asking this question; how do I clean my night guard. If you have night guard and everyday you wear it, then it is important to clean it daily for proper personal hygiene. The cleaning is important since any bacteria that may have build up are removed through the cleaning and this enables the night guard last longer. If you clean a night guard as advised Mark Letestu Jersey , then you can be sure that it will give you service for a lengthy time, thereby saving you money and you will no longer ask the question on how do I clean my night guard.
An answer on how do I clean my night guard is that night guard when not in use should be stored in its unique case. Make sure that you also keep night guard in a calm dry place away from hot temperatures. If it is stored in a hot place, then you can be sure that you will replace it soon due to deformity that is caused by these temperatures. Those people who do not follow instructions keep on asking how do I clean my night guard because they leave it exposed to temperatures in the kitchen and the bathroom, thereby destroying it totally. The best place recommended for night guard storage is in the bedroom where temperatures are cool.
How do I clean my night guard once I wake up every morning? This night guard is cleaned using running water that is either cold or warm. By rinsing the guard Cam Talbot Jersey , you are able to get rid of any food particles or tooth paste that may have stuck during the night. After you are through with rinsing, making sure you to put it back to its case to avoid the question on how do I clean my night guard. The case is also a crucial item to be cleaned. You cannot store a spotless night guard inside a container that is dirty.